Selling a home · Stage
Listing
How agents price homes, how the post-NAR-settlement commission landscape works, and how listings are marketed.
The on-market stage. Most listings receive most of their offers in the first two to four weeks, which is why getting the listing right at launch matters more than it might seem.
- Setting the listing price based on comparable sales and local list-to-sale ratios
- Reviewing the listing agreement, including listing-side commission and term length
- Deciding whether and how much to offer in buyer-side compensation under the post-2024 NAR settlement framework
- Coordinating photography, MLS distribution, and showing logistics
- Setting up a feedback loop to adjust if traffic is light
Questions to ask at this stage
Ask yourself
- What's the walkaway price below which the listing should be re-strategized rather than reduced?
Ask your listing agent
- What's the basis for the listing price — which comparable sales, with what adjustments?
- What does the listing agreement say about commission, exclusivity, term length, and protection periods?
- What's the strategy on buyer-side compensation, given the price point and local norms?
- How will showings be coordinated, and what feedback loop is in place to adjust if traffic is light?
Articles in this stage
More in the seller journey
- 01Should you sellHow to think about timing, equity, the tax implications, and what selling actually nets.
- 02PreparingWhat to fix, what to skip, and how listing-side work translates (or doesn't) into price.
- 03 · You are hereListing
- 04OffersWhat an offer actually contains beyond price, and how to read terms that matter as much as the number.
- 05Under contractHow inspections, appraisals, and title work feed into the closing timeline — and where deals commonly stall.
- 06ClosingThe seller's side of closing, the settlement statement, and the proceeds calculation.
- 07AfterCapital gains, the primary-residence exclusion, and what to track for next year's taxes.